2. All rights reserved. Thirdly, existing retail floorspace will need enhancement in quality and presentation if it is to continue to provide retail functions. Consumer buying behaviour in respect of online shopping was studied using different socio-economic variables. There are Such theory was used in this study to explain students’buying intention on-line. If involvement is induced only in delay, the positivity bias is observed under both low- and high-involvement conditions. The current literature on consumer online purchase decisions has mainly concentrated on identifying the factors that affect the willingness of consumers to engage in internet shopping. secured and safe in online transactions. It shows no variables are missing hence variable set is fit to use. We found that Customer benefits, Fast economic and secured purchase, Trend with technology, Easy availability were showing significant impact on consumer buying behaviour. emerging online shopping habits of new breed of consumers. 5, No. MIS quarterly, 227-247. form the basis of virtually every quantitative analysis of data. The paper will attempt to explore the question of substitution by modelling output of consumer decisions on mode of purchase. Of these, 29 of them used s urvey method. This study presents an extended technology acceptance model (TAM) that integrates innovation diffusion theory, perceived risk and cost into the TAM to investigate what determines user mobile commerce (MC) acceptance. In this paper author has used Exploratory Factor Analysis to determine the factor that put a significant impact on customer buying behaviour during online purchase. We proposed a research model that suggested three factors that have been found to be influential in previous research in the perception of strategic value of other information technologies: operational support, managerial productivity, and strategic decision aids. With the development of the Having determined the role of the broadcast flag, we turn our attention to the full range of players, including consumer electronics companies, broadcasters, the major television networks, consumer groups, cable providers,the FCC, and Congress, and use a cost- benefit analysis to unpack the motivations and incentives each player has for supporting or opposing the flag. Studies on online shopping investigated the factors that influence online shopping as well as motives for, the value of and antecedents of online buying behaviour. Introduction Online shopping, e –commerce, e-tailing or any other way in which you address it, but sale and purchase of retail goods and services via web has become an important part of shopping phenomena. Differences in conditions of usage are explored to explain these findings. This study presents an extended technology acceptance model (TAM) that integrates innovation diffusion theory, perceived risk and cost into the TAM to investigate what determines user mobile commerce (MC) acceptance. Furthermore, This study aims to know the motivational factors of e-commerce that drives the affirmative tendency towards online shopping. IOSR Journal of online shopping behavior. Filtering Elements The functional motives relate to consumer needs and could include things like time, convenience of shopping online, price, the environment of shopping place (i.e. (b) Brand affect mediated the relationship between product qualia and brand image and qualia product promoted the spread of brand image through brand affect. Join ResearchGate to find the people and research you need to help your work. The sampling method used is Random sampling to select a sample of 80. Furthermore, a striking, and somewhat puzzling finding was the positive influence of perceived risk on behavioral intention to use. In addition, the paper tests the relationships between ease of use, usefulness, and usage using structural equation modelling. for economic growth, [and] through the inroads of advertising and marketing” (Norris, 2006, pp. Therefore, trust and perceived benefits seem to be the critical conjectures of consumer behavior toward online shopping (Al-Debei, Akroush, & Ashouri, 2015; Hajli, 2014). ecommerce itself because it helps in cost reduction. The stimulus hrabian proposed consumer behavior model, Stimulus -Organism - Response Model (SOR model) [7] . The purpose of this study was to explore the factors that affect online shopping in Chennai. this may create experience anxiety and alienation over what they take students to be and what they take themselves to be. The implication of this work to both researchers and practitioners is discussed. Differences in conditions of usage are explored to explain these findings. As online shopping is a new medium so the consumer behavior in the field of online shopping is also pretty diverse in nature compare to traditional consumer behavior, so it is equally important for one to identify what factors influence consumers to shop online. This paper presents the findings of two studies that replicate previous work by Fred Davis on the subject of perceived usefulness, ease of use, and usage of information technology. In this study a total of 73 users rated the three packages in terms of ease of use and usefulness. More specifically it nurtures an ideology Technology acceptance model is used to understand the variables that affect online shopping. Inspired by the technology acceptance model and other relevant research in the area, we also identified four factors that influence electronic commerce adoption: organizational readiness, external pressure, perceived ease of use, and perceived usefulness. Thus, determining consumer needs based on the affective value of products can strengthen brand image and facilitates identification of product advantages. Our results showed the reduction in time-dependent positivity effect to be limited only to situations in which involvement is induced before or concurrently with the acquisition of product information. Hence we can say that factors affecting consumer buying behaviour during E-Commerce are-: secured return policy and economic data packs. Dehradun to. For Study 2 the results are somewhat mixed, but indicate the importance of both ease of use and usefulness. On-line commerce through Internet is gaining attention from students today. Dehradun to collect, -: 45% Females and 55% males were chosen from the sex ratio of the city is 906 per 1000, International Journal of marketing studies, ICFAI Journal of Systems Management (IJSM), Ganapathi, R. (2015). With its wide range of potential benefits, online shopping has become an attractive alternative, worldwide. As mentioned before, all consumption and consumer behavior are anchored to time and location. Scree plot shows that four factor are possible for the Eigen value of more than 1. The impact of online shopping upon retail trade business. significant impact on consumer buying behaviour. doi:10.1057/palgrave.ejis.3000445. Study 1 provides a strong assessment of the convergent validity of the two scales by examining heterogeneous user groups dealing with heterogeneous implementations of messaging technology. Finally, we propose suggestions for relevant institutes and interested researchers. Saha, A. It reviews the situation rather than introducing new evidence. it allows people to create a personal identity and value system through what they consume. Online shopping is the consumers shopping behavior to shop online. The rationale of the study lies in investigating the role of brand rejuvenation on consumer purchase intention, it also emphasizes digging the mediating effects of brand attitude on brand rejuvenation and consumer purchase intentions. With e-commerce paving its way to the retailers, online shopping has become a way of life for most of the Indians especially working women. By combining two independent research streams, we examined the determinant factors of strategic value and adoption of electronic commerce as perceived by top managers in small and medium sized enterprises (SME) in the midwest region of the US. First, the largest retailers are now pursuing Internet-enabled advantages and cost reductions in operations, which could translate to an enhanced competitive position in process, structure and relationship terms. Online retailing has shown enormous growth in India in recent years. In this study a total of 1 18 respondents from 10 different organizations were surveyed for their attitudes toward two messaging technologies: voice and electronic mail. The people who find it easy to use, useful and enjoyable can accept online shopping. Join ResearchGate to find the people and research you need to help your work. Therefore, product, My discussion of the temporality of higher education is one in which it is captured by increasing corporate, consumerist and PDF | On Apr 1, 2018, Ranjan Richa and others published EFFECTS OF ONLINE SHOPPING ON CONSUMER BUYING BEHAVIOUR | Find, read and cite all the research you need on ResearchGate In this study a total of 73 users rated the three packages in terms of ease of use and usefulness. As Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. Secondly, consumer reactions to the new real and virtual offers will be fundamental to their success and failure, but as yet consumer reactions are not fully understood. This mo d-el indicates that the scenario can stimulate consumers ’ psychology, and then affect consumer behavior. Immediate impact on consumer behavior. As per one Google study, it is expected to drive 25 per cent of the total organized retail sales in India by 2020 and is expected to reach $60 billion in gross merchandising value. -:200 online buyers were targeted from the capital city of Uttarakahnd i.e. can say that factors affecting consumer buying behaviour during E-Commerce are-: smart phones helps to connect anywhere anytime. The focus is on the process as it supports B2C activity and how retail processes and procedures could be affected by e-commerce, rather than a pre-occupation with sales impact through traditional merchandise and product sector typologies.Three conclusions are drawn. Besides the ease of use and usefulness, others factors such as: compatibility, privacy,security, normative beliefs and self-efficacy are utilized at this TAM. usage of information technology: A replication. We summarise and review the antecedents of online purchase intention that have been developed within these two perspectives. keeping content off the Internet, will offer the MPAA several other concrete benefits, quite different from the one publicly stated. The structural equation modeling technique was used to evaluate the causal model and confirmatory factor analysis was performed to examine the reliability and validity of the measurement model. concerning a new movie delivery service among video store visitors. We proposed a research model that suggested three factors that have been found to be influential in previous research in the perception of strategic value of other information technologies: operational support, managerial productivity, and strategic decision aids. E-commerce, like many other information technology (IT)-based activities, also offers the potential substitution of telecommunications for travel, resulting in a trade-off between virtual and physical travel. Women are known to be fond shoppers of attires and accessories, especially those based in urban set up. Our findings indicated that all variables except perceived ease of use significantly affected users’ behavioral intent. CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. Percentage analysis, Chi-square test for finding out the association between variables and Correlation Co-efficient for finding out the relationship between the factors affecting online purchase behaviour and consumers’ attitude towards online shopping. These are the Factors obtained from varimax rotation of Rotated Component Matrix. On-line commerce through Internet is gaining attention from students today. Brand affect and brand image scales were combined as research instruments for structural equation modeling analysis, which yielded the following results: (a) Product qualia had positive promoting effects on brand image. It shows no variables are missing hence variable set is fit to use. Because of these consumers are inclining towards virtual shopping. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. The value of Cronbach’s Alpha is more than 0.6 which means that questionnaire is reliable. Specifically, we investigate online purchase intention using two different perspectives: a technology-oriented perspective and a trust-oriented perspective. doi:10.1057/palgrave.ejis.3000445. All rights reserved. MIS quarterly, 227-247. The literatures so far reviewed relates to the studies conducted outside India especially in the United States where the online shopping is a big hit. Study 2 complements the approach taken in Study 1 by focusing on the ability to demonstrate discriminant validity. Saha, A. E-commerce and the retail process: A review, Electronic commerce adoption: An empirical study of small and medium US businesses, Factors that Influence Customers’ Buying Intention on Shopping Online, A Study of Factors affecting Online Shopping in Chennai, Perceived usefulness, perceived ease, and user acceptance of information technology, Impact of perceived usefulness, perceived ease of use and perceived enjoyment on intention to shop online, Understanding online purchase intentions: Contributions from technology and trust perspectives, What Drives Mobile Commerce? the ground and hoping that the enemy runs right into it. 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