0000007397 00000 n 0000046187 00000 n Consumer attitudes toward online shopping usually been determined by two factors; one is trust, and another is perceived benefits (Hoque, Ali, & Mahfuz, 2015). 0000038438 00000 n Proceedings of the Eighth Americas Conference on Information Systems. 2. Review of Literature The studies on consumer’s perception on online shopping and other rented topic in the Indian context are limited as the online shopping has entered into the market only a few years only. In their study, they divided the features into three broad categories. Figure 5. 45% of consumers said they to shop prefer e-commerc… Online shopping satisfaction. Occupation of the respondents. This article presents a review of the literature, in the field of consumer buying behaviour. It Research Objectives 2. The most of the consumers are concern about the security of the payment system, and their overall online shopping satisfaction is mixed. The continuous investment of succeeding governments in the country’s ICT infrastructure to fulfill the vision of digital Bangladesh pulled down the Internet cost and spread the availability in each 492 Upazilas of Bangladesh. As the consumer behavior changes, retailers will witness an increasing dependency on the online orders. 15% of the interviewees agreed to the fact that online payment system is much secured where 27.5% of respondents disagreed. This study is undertaken to understand the behavior of online shoppers through a self-constructed questionnaire of 160 respondents from Dhaka city. trailer Prashant Singh(2014) in his article “Consumer‟s Buying Behaviour towards Online Shopping A case study of Flipkart.Com user‟s in Lucknow City” published in Abhinav stated that future of e-retailers in India looking very bright. Li,N. Studying these unique characteristics of online shopping and consumer behavior of online shoppers would benefit the tech-entrepreneurs and policymakers to craft their strategies properly for the market. To provide a coherent picture of the roles they play in this context, we propose an integrative framework based on the stimulus–organism–response model and the five-stage consumer decision-making process. 0000008322 00000 n Analysing the process that the online consumer goes through when deciding and making a SEM-PLS used to validate the proposed model, If someone has the specific list of shopping orders of what he wants to buy, he can buy instantly with just a few clicks of the mouse from a site and can move to some other important work. 301 certified writers online. This confirms the study of Heijden et al. 2. It also includes the development of hypotheses for each of the constructs. This finding confirms the study of Rastogi (2010) but contrasts the findings of Liao et al. For selling and promoting products through online, it is essential to inform the consumer about online shopping, the advantages, disadvantages and website address which are related to it. This paper aims to reflect on different issues and perspectives of online marketing due to COVID-19. Merchants should bring out innovative ways so that there is a growth in other categories of goods and services. Keywords-- Online Shopping, Online Apparel, Buying Behavior Paper Type-- Literature Review Shopping, Youth Online Shopping Behavior, Online I. After analyzing data, we found that half of the respondents are satisfied with their overall online shopping experience. If you continue browsing the site, you agree to the use of cookies on this website. Surely it will help the researchers to understand the consumer Behaviour towards shopping online and consumer perception through the perceived ease of endstream endobj 16 0 obj <>>> endobj 17 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/Shading<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 515.906 756.85]/Type/Page>> endobj 18 0 obj <> endobj 19 0 obj <> endobj 20 0 obj <> endobj 21 0 obj <> endobj 22 0 obj <> endobj 23 0 obj <>stream endstream endobj 24 0 obj <> endobj 25 0 obj [64 0 R] endobj 26 0 obj [72 0 R] endobj 27 0 obj [/ICCBased 58 0 R] endobj 28 0 obj [/Indexed 27 0 R 129 79 0 R] endobj 29 0 obj <>stream Chitra Sharma, “Consumer buying behaviour towards online shopping – A Review of literature”, Indian journal of applied research, Volume (5), Issue : 4, April 2015, ISSN - 2249-555X. Figure 2. Literature Review A review of the related research work shows that the theory of Technology Acceptance Model (TAM) (Davis, 1989) is among the most popular theory used to explain online shopping behavior. According to BTRC, the total number of Active Internet subscriber has reached 62.004 million at the end of April 2016. Furthermore, if there are more often customers back to the web store, their shopping enjoyment then be determined by their involvement with the product (Marios Koufaris, Kambil, & LaBarbera, 2001). Understanding online purchase intentions: contributions from technology and trust perspectives, As the profile data show, this group is relatively homogeneous regarding age and balanced regarding Internet experience. No relationship is built between the customer and the online shop in the presence of perceived online risk even if a customer spent hours on the Internet (Zuroni & Goh, 2012). online consumer behaviour. UNCTAD has also developed rules and guideline for all types of a global e-commerce transaction. To probe how the pattern of online buying (types of goods, e-commerce experience and hours use on internet) influence consumers‟ attitude towards online shopping. 0000045549 00000 n 0000006060 00000 n 39.13% of 2–3 years’ experienced online shopper are occasional customers, and 30.43% of the respondents are monthly and fortnightly online shopper. There are about 2.55 million online shoppers, who are about 2% of the total population of Bangladesh (UNCTAD, 2017). 0000017806 00000 n 0000055591 00000 n Both online initial trust and familiarity with online purchasing have a positive impact on purchase intention. Although both government and private sectors have put in much efforts to prosper the virtual shopping platform, traditional store remains as the instinctive choice for majority of consumers. A convenient sampling method is easy to implement and cost-effective and more common in IS research that gets higher response rate (Eze, Manyeki, Yaw, & Har, 2011; Ritchie, Lewis, Nicholls, McNaughton, & Ormiston, 2014). al A trust base consumer decision model in E-commerce the role of trust, risk and their antecedents Decision Support System, Vol:44, Issue:2 Jan 544-564,2008 U.S.A. 16. Consumer Behavior towards Retail Outlets in India - Literature Review Shailesh Pandey. 15 82 Consumer perception towards online shopping 1. 0000005411 00000 n Thus, online shopping save fuel and cost associated with fuel, The online store is only showing the photos and description of the products. 0000021775 00000 n On the contrary, Lee and Lin (2005) found shopping enjoyment can increase the intent of new customers but does not influence customers to return. It is worth noting that consumer buying behaviour is studied as a part of the marketing and its main objective it to learn the way how the individuals, groups or organizations choose, buy use and dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions (Kotler and Keller, 2012).One of such studies of consumer buying behaviour has been conducte… 0–10,000 categories, 15.62% respondents’ monthly income was into Tk. Whereas 18.33% female respondents were below 20 years of age, 35% between 20–25 years, 28.33% between 26–30 years, 13.34% of 31–35 years and only 5% female were 36 or above years old. 0000025596 00000 n Thus can save his time, Online shopping saves energy because someone does not need to go to a physical store by wasting his energy on shopping, It is effortless and straightforward to conduct a price comparison from one online shopping site to another. 0000009271 00000 n Thus, the purpose of this study is to understand the consumer behavior towards online shopping, their liking, disliking, and satisfaction level. 0000037256 00000 n ��Yx6�9�e�����������zP������/. Table 1. Only marketing mix and reputation have a greater influence on consumers’ attitude towards online shopping, Influencing the online consumer’s behavior: the web experience. This study empirically reveals the consumer behavior of online shoppers in Bangladesh. Preference for product/service for online shopping. Thus, online shopping helps to overcome the geographical limitation of buying, There is no need to move somewhere for online shopping, so there is no need for a vehicle. 12% of the male respondents like discount offer most for online shopping and 17% of the male respondents like available options for buying and payments gateways. The industry is flooded with footfalls of foreign retail giants; in online apparel shopping behavior. Only 3.75% of regular online shoppers are highly satisfied while 0.63% is highly dissatisfied (see Figure 12). The second section describes the dominant, positivistic consumer perspectives. Online ISSN: 2249-4588 & Print ISSN: 0975-5853. From Figure 4, it is observed that 70.16% of the 0–1 years’ experienced online shopper do shopping occasionally, and 20.89% do shopping monthly. 76.25% of the respondents are doing transaction by cash on delivery facility whereas 15.62% of the interviewees is paying through a debit card. This result confirms the findings of Hajli (2014) and Alsubagh (2015). They acquire online shopping information from websites especially from the social network and purchase apparels, accessories mostly through cash on delivery method of payment. Figure 9. Online Shopping-A Literature Review Sanjay Kumar Assistant Professor- BRCMCET,Bahal ... affects the consumer attitude towards online shopping. 0000048830 00000 n ��K� ���E Customer Behaviour 2.2. 0000040164 00000 n 0000052416 00000 n 0000018429 00000 n Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. �������������ע�ݑw�r\�ʱ�Cw�38dp�������˭����.�.B��PG�#���M�n�u�����������W�+��ٗ}}�}}�}}��Z��ݕ�ݕ������������������99�99�x��rhn�O����`|�q'�����B�[gޮ��n�z����a4q Those designs are paramount to the marketer as they can explain and predict consumer purchase behavior. 0000037336 00000 n To select an appropriate framework for assessing the consumer behaviors of online shoppers. A STUDY ON ONLINE SHOPPING BEHAVIOR FOR APPAREL: LITERATURE REVIEW Prof. Mahalaxmi K. 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